Azinno

Expertise

 

Brenton is a passionate design advocate.

He helps organizations and individuals improve their effectiveness from strategy and ideation all the way through design and evaluation.

 
Brenton giving an IxDA lecture on using empathy in design.

Brenton giving an IxDA lecture on using empathy in design.


Experience Design and Innovation

Designing world-class user experiences requires up-front innovation and execution on countless details. Design services take a variety of forms depending on needs. Brenton has expertise in a variety of industries including enterprise, scientific research, consumer, education, and entertainment.

Design Thinking 

Collaborative methods to achieve amazing design solutions and opportunities for innovation.

Ethnographic Field Research and Analysis

Gain powerful insights into your customers and users.

Behavioral and Attitudinal Research

Learn about attitudes and preferences directly from users.

Human Factors

Make smart choices based on human capability.

Interaction Design

Design interactive experiences centered around the human perspective.

Web Site and Information Architecture

Smart web design based on users and their tasks.

Accessibility and Section 508 compliance

Designing equal access solutions is not only a smart business strategy, it’s the law in some cases.

Branding and Identity

Designing a system that conveys a companies promise to their customers.

Graphic Design

Making an impact through visual messages.

Sustainable Design 

Considering the environmental impact, and sustainable design alternatives.

Usability Testing

Metric based improvements to the usability of anything.

 
 
 
 

Recognition

Awards

IBM Outstanding Technical Achievement Award, October 2015
IBM Leadership Award, November 2014
IBM Invention Achievement Award, September 2014
IBM Manager’s Choice Award,  June 2014
IBM Labyrinth Award for Invention, April 2014
IBM Outstanding Technical Achievement Award, November 2013

Cisco Innovation Award for excellence in user interface design, 2002.
Cisco Partnership Award for cross-functional teamwork, 2002.
Cisco Achievement Program, 2004, 2003, and 2001.

Publications & Presentations

Elmore, B., and Swingler, T. Design With Empathy. Presented at IxDA. May 28, 2014, Phoenix, AZ.

Elmore, B., and Dawson, C. Automated Cloud Service (Provisioning) For Protecting Data, Based On User Roles And Data Type. Published at ip.com, February 25, 2014.

Elmore, B. Design Thinking & eLearning. Presented at Greater Arizona eLearning Association. November 8, 2011, Phoenix, AZ.

Elmore, B. Field Research & Personas. Presented at IABC. April 11, 2011, Tucson, AZ.

Elmore, B., Ivaturi, S., and Hamilton, S. Designing Software for Consumers to Easily Set Up a Secure Home Network. In Proceedings of CHI 2007, ACM Press, 2007.

Elmore, B. A Human Factors Process for Understanding Users, Defining Their Roles, and Generating System Requirements. Presented at, MIS 2003: Managing IT in Networked Organizations. October 24-25, 2003, Tucson, AZ.


Clients & Employers