UI Innovation

Five years before the iPhone … we designed the experience for color touch phones in the enterprise (2003).


Five Years Before the iPhone ...


Cisco's initial grayscale IP telephony platform, designed by IDEO, was a big hit with enterprise customers. As expectations evolved, the market wanted more.

Five years before the iPhone was released, the voice and technology team was tasked with designing Cisco’s first color, touch screen phone. Under Brenton’s design leadership, our internal team evolved the user experience to create a platform for next generation phone services and enterprise apps.

This resulted in a new service provider industry emerged to provide custom services for the UI. Read about the Cisco 7975 Phone.